Have you ever wanted to create a viral video for your business?
Then watch this…
In this video, Chris Stoikos viral video marketing expert (and I say “expert” because his brand dollar beard club has millions and millions of views on youtube) reveals his proven 7 step formula for creating viral videos.
I’ll break down the 7 steps in this 4 minute video…
Click below to play:
Lets go through his proven 7 step process for how to create a viral video…
Use these 7 steps as a guideline and put your brand’s spin on it.
Here is the formula:
- Step 1: Hit them with a ridiculous hook
- Step 2: Throw a little education their way
- Step 3: Be relatable
- Step 4: Tell them why they want it
- Step 5: Toss in a quickly-explain the offer
- Step 6: Call to action
- Step 7: Be totally absurd
Let’s break it down.
Step 1: Start With A Ridiculous Hook
In other words…
Grab their attention immediately.
You have approximately 6 seconds to gain your viewer’s attention online.
In this opening clip The Dollar Beard Club CEO, Chris, dropped an “F” bomb and slapped a razor out of this guy’s hand.
Chris went on to say razors take away your manhood and claims to eat shaving cream for breakfast.
Does it grab attention and make you want to keep watching? Yes!
Bada-bing-bada-boom, he got you.
Step 2: Educate-But Keep It Brief
Now that you have them eating our of your hand.
Time to feed them a little education about the actual product or service you are selling.
Right after he licks the shaving cream off his fingers, he goes right into how you can get “the most legendary beard products of all time” for only $1 a month.
They are engaged, what’s next?
Step 3: Relate to Your Audience
What do guys do with sexy god-like beard do?
Naturally, they ride motorcycles and get hot women to swarm them (of course).
Relating to your audience means you need to speak their language and articulate the desired outcome.
This clip starts with the CEO saying, “You don’t have time to shop for products. You have a Beard. I get it. You are busy riding motorcycles and swimming in a box of women.”
A little out there and totally stereotyping, but incredibly effective.
Not only are you relating to your audience…
You’re saying, “hey beards are sexy to women and you look like a badass on a Harley… especially when your beard looks like flowing locks of love in the wind.”
Step 4: Tell Them Why They Want It
Why would anyone need beard oil?
To keep their beard LOOKING healthy, FEELING smooth, and SMELLING like the beard of Zeus (Obviously).
Appeal to your viewers senses and their fear of loss.
What will happen if they DON’T buy your product?
The implied reality is that their beard will look like crap, smell even worse and feel like sand paper… and no one wants that.
Note the suddenly shirtless CEO. Always interject absurdity into the video whenever you can to keep the viewer interested, scratching their head (or beard), and laughing.
Step 5: Answer The “What’s In It For Me?”
What do their subscribers get besides a touchable hedge on their face?
Every month they get the finest beard oils, waxes, balms, shampoos and everything else you need to keep your beard looking godly…straight to your door!
Tell your audience what is in it for them and make it quick.
Facts get boring fast for the online shopper so hit the main benefits quickly before you move on the the close!
Step 6: Call To Action
Tell the viewer what to do next, in this case: “Be a man and sign up at DollarBeardClub.com.”
A call to action doesn’t have to be a boring sales pitch.
Throw down the offer, add the call to action, and move on to the finale.
Step 7: The Finale = End With Absurdity
What does partying in the back of a limo have to do with beard products?
And it doesn’t have to…
The absurdity factor as a marketing technique is what makes a video memorable. If you can make the viewer laugh, cry, or learn something you’re 90% there.
Three generations of “serious” beards in the back, techno music blasting and a pretty blonde with confetti poppers make this video memorable, hilarious and totally share worthy!
That’s how it’s done.
Want to see the original Dollar Beard Club viral video?
(Update: the original video was taken down, so here it is on someone else’s page)
Click below to watch:
You know the best part…
Did Dollar Beard Club come up with this concept on their own?
They ripped it from Dollar Shave Club as a spoof.
The takeaway is that you too can rip an audience from insanely popular brands and their videos with a spoof.
Here is the original dollar shave club video that went viral first with over 23 million views, you can see they use the same formula.
Click below to play:
The goal of your videos should be clear.
ENTERTAIN AND EDUCATE.
Follow the tips below to try your first video:
- Take on a video that is already crushing it in the viral video space (and model the concept).
- Follow the “How to Make a Viral Video steps” outlined above.
- Post it on Youtube.
- Share and promote on social media
- Respond to everyone that comments or shares
No matter what your product or service is, you can make a viral video that engages your audience and creates viral brand recognition.
Have any questions, contact me here.