Want to take your marketing to the next level as a realtor or real estate professional? Our guest for today, Mike Cuevas of Real Estate Marketing Dude, shares his wisdom on video marketing, the exact methodology that he uses to create viral content, and the power of branding. Mike chunks down his marketing strategy so that you can easily follow along. And, he wraps up this show by sharing some helpful tips to help you profitably run paid ads on YouTube and Facebook. We hope you enjoy this show!
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Key Takeaways:
00:00 – Mike’s background information
01:13 – How did Mike manage to rack up a million downloads for his podcast?
03:01 – The power of branding – what successful real estate agents are doing differently
06:54 – How to elevate your brand equity through content creation
10:00 – Why consistency is key when it comes to content creation
12:17 – Real Estate Marketing – Expanding your sphere of influence
14:39 – How to be omnipresent without burning out your audience
17:44 – Coming up with good content for marketing videos is not so difficult
23:46 – What is the best way to pitch your offer?
25:15 – Creating engaging and authentic content that is aligned with your personality
29:38 – Video marketing tips for YouTube and Facebook – can you apply the same strategy to different platforms?
31:13 – Getting your basics right – how to start off your content creation on the right note
33:50 – From singing a Lady Gaga parody to doing a funny valentine’s video – Mike explains how he racks up hundreds of organic views
38:44 – Is there anything that you can do to get some quick wins?
40:46 – How to create a Facebook ad that converts
44:11 – Are YouTube ads a good option for your real estate business?
45:27 – Can you get organic traction from YouTube?
48:29 – Does Mike have any favorite tools or apps that he uses to run his business?
50:13 – Learn about Mike’s latest project, Sweet Assist which aims to make life easier for brokerages
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Quotes:
“The only way you win with anything is with “brand” right now. Because what’s happening with real estate agents is that they’re getting cut out from any which way but sideways. Everyone’s buckling them at the knees. And everyone’s coming after the commission”.
“If we don’t consistently create conversation, then we’re hidden”.
“Be vulnerable and show them that you need help and show them that you want, and hold them accountable, and trust me they will”.
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Big Thanks To Our Sponsors:
Open Escrow – http://www.OpenEscrowNow.com
Sweet Assist – http://www.SweetAssist.com
Big Block Realty – http://www.BigBlockRealty.com
Closing Table Mastermind – http://www.ClosingTableMastermind.com
We Lease – http://www.WeLeaseUSA.com
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To Your Success,
Oliver Graf 4 Time Inc 500 Entrepreneur
Host of Founders Club Real Estate Podcast